If your business depends on Google search traffic, there’s a new trend you should be aware of: AI-powered summaries.
While these AI summaries are mostly in a separate “AI mode” or dedicated panel now, they’re shaping how users find information. This shift means businesses need to think beyond traditional search optimization to maintain visibility and clicks.
What’s Happening?
Google now provides AI-summarized answers that provide users with instant answers without necessarily being on individual websites.
Although these are in a different AI interface, they can still influence search behavior, as users may rely on AI for answers instead of clicking through to websites.
Working as a freelance digital marketer in Kochi, I assist businesses in understanding these shifts and developing strategies that ensure their websites remain top of search result even if the search behavior changes.
Why This Matters for Businesses
Even though AI summaries no longer push links directly off the main search results, changes in user behavior can still affect traffic.
Businesses that depend on organic search for leads, sales, or brand awareness need to stay proactive to ensure their audience finds them.
How a Freelance Digital Marketer in Kochi Would Respond
Develop content that AI can’t match — concentrate on personal experiences, individual insights, real-life experiences and challenges. It establishes trust and help to connect with your visitors.
Build direct traffic — use email lists, social channels, and community engagement to drive users directly to your brand.
Diversify SEO focus — target queries that are less likely to appear in AI summaries and emphasize long-tail or local keywords.
Track performance closely — monitor traffic and engagement so adjustments can be made before small changes turn into bigger losses
My job isn’t simply to launch campaigns during the good times. It’s about preserving and increasing visibility even as user behavior and search engines change.
AI summaries and new search interfaces aren’t the end of organic traffic. It’s a wake-up call that search is changing, and businesses must change with it.
Companies who stay up-to-date and respond early will still reach their audience online.
If your company relies on organic traffic and you worry about staying visible, I’m here to help. Let’s take a look at what you’re doing now and develop an approach that keeps your company top of SERP page, regardless of Google’s new search experience.
As a freelance digital marketer in Kochi, I can help you adapt to these AI-driven changes while keeping your business visible.
See My Work
Connect on LinkedIn: https://www.linkedin.com/in/fathima-salim-